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Yours Truly

Yours Truly, is an e-commerce store selling personalized gold-plated jewelry. They manufacture custom made Name Necklaces/ Rings etc.

Challenge

The major challenge to the client was to sell these custom products online. The store already had its presence offline in Mumbai and used to cater to their client requirements through offline means.

Client Requirement

To Move their Offline business to an online (e-commerce model) where their clients can customize their products through their website and Place orders.

YTS wanted to scale their orders in the fastest possible duration with the lowest CPP and ROAS of atleast 2.5

Solution

With a core belief that, 80% of revenue comes out of 20% products, our team felt the urge to start their online marketing efforts from square one.
We conducted and indepth research of the competitors and their market Share.
We ran Multiple A/B testing campaigns and identified the products which will derive maximum ROAS to the client.
Our Team Understands how scaling works and gradually we tweeked the campaign in a manner that the orders on the website started increasing every day while maintaining the CPP and the ROAS.
At the time of writing this case study we spent Around Rs. 10 lacs INR on ads and got back a revenue of 37 lacs INR for the client maintaining an average Roas of 3.5

Creatives Designed

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Results Achieved

  • Online orders increased drastically. From zero to 100+ Orders were received everyday through Ads.
  • Total revenue generated till July 2023 is Rs. 37,00,000
  • CPP is maintained so that the brand is profitable
  • ROAS is maintained at a steady 3.5
  • Website traffic increased by 5082%
  • Social Media profile visits increased by 435%
Increase in website traffic
Increased user engagement