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Rosefield Trainings

They are a Unique Knowledge Management Platform for Professionals and Students to enhance their knowledge in the Energy and Electric Vehicles Industry through Offerings like Consultancy, Trainings, Rosefield GPO, News, Blogs, webinars, events and many more.

Client Requirement

Rosefield Trainings approached us to generate leads for their upcoming Masterclass, which offered valuable insights into the Energy and Electric Vehicles industry. The webinar was priced at Rs. 10,000 and targeted professionals seeking to expand their expertise in this rapidly evolving field.

Solution

We devised a comprehensive digital marketing strategy to generate leads and maximize the webinar's reach. The strategy primarily focused on leveraging social media platforms to effectively promote the event and engage the target audience.

Strategies Executed

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Social Media Marketing:

To spread reach and awareness of the brand and webinar




Developed Customised Landing Page:

Developed a landing page that had information about the upcoming webinar. The leads were captured through this page.

Performance Marketing:

Executed Facebook, Instagram and YouTube ads to spread awareness about the Masterclass


LinkedIn Marketing:

Used tools to connect with B2B Professionals





Webinar Posts Designed

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Results Achieved

  • Generated over 3,500 leads within a three-month period, exceeding the client's expectations.
  • Increased brand visibility and engagement by 85%, resulting in a significant boost in website traffic and social media followers.
  • Cost-effective lead generation, with a lower cost per lead compared to other marketing channels.
  • Improved conversion rates, as the leads generated through the ad campaigns showed a higher likelihood of converting into paying customers.
  • Increased Referral Rate: The lead generation campaign not only attracted new customers but also resulted in an increased referral rate.
  • Increased Membership Sign-ups: The lead generation campaign resulted in a substantial increase in membership sign-ups for Rosefield Trainings
Increase in website traffic
Increased user engagement